The 2022/23 season for Ipswich Town FC felt different from the get-go. With a quality squad, a young, dynamic manager and fans fully behind the club for the first time in a long time, hopes were high for a successful campaign.

To commemorate the season, I originally set out to create a collection of postcards to mark each match along the way. Following the team’s promotion to the Championship, the postcards were turned into a 134 page book so that fans could remember the season with a unique keepsake. Each double page spread would feature an illustration showing a memorable moment from that match combined with stats, infographics and a recap of each game.

The book sold over 400 copies, with orders coming from as far away as Canada and Australia. The proceeds of the book were donated to Cradle, which is a charity supporting families and individuals dealing with the heartbreak of pregnancy loss.

PERSONAL PROJECT

A project 15 years in the making!

I'm a huge Green Bay Packers fan, and have been lucky enough to visit Green Bay for the last 15 years to see the Packers play with my Dad and brother. Due to the pandemic we couldn’t visit in 2020, so as a birthday present for my Dad I designed and produced a 286 page book filled with memories, photos, match reports and stats from the 17 games we've been to see since our first trip in 2005.

PErsonal project

A logo and merchandise selection for Cooper’s Cures; a small, artisan company specialising in British cured meat and charcuterie.

It was important to provide the client with a selection of secondary logos alongside the primary mark to allow for flexibility in their branding.

Had a lot of fun with this one, Joel had a vision for his brand and we both were on the same page from day one which is always nice!

Commercial brief

Following the creation of the Story Of The Season book for the 2022/23 Ipswich Town season, I wanted to create a personal project that would continue to give me the chance to work on my illustration skills.

Using the matchday programmes for the club as a starting point, I set about illustrating 23 of the clubs most legendary players. These players have represented the club in various eras over the past 145 years, with the idea that within the programme itself a full feature on each of the players could be provided. Once the season started, programme covers for home cup games were added, bringing the total of illustrated portraits to 28, with room for more if the project was well received.

PERSONAL PROJECT

I worked with Fjern to create a set of illustrations which the brand could use on their merchandise. The client wanted something ‘outdoorsy’ and with a bit of character whilst still being premium enough to appeal to their core range of customers.

The set combines both rough and custom script typefaces to create marks unique to the brand. These illustrations will feature on hardgoods as well as clothing designs in their SS23 range.

Work for Fjern

A project to help revamp the windows on the Cobbold Stand at Ipswich Town Football club. The concept here was to showcase the rich history of the club, whilst replacing the peeling, faded and frosted windows on the Cobbold Stand. The windows had become something of an eyesore, especially considering that this stand faces the town and is the first view of the stadium most fans get on a matchday.

I worked with Steve Pearce at the club to design the timeline which runs from the club’s founding to the present day. There are 18 separate designs, each divided into 7 windows for a total of 128 different sections. The project really improved the exterior appearance of the stadium, and went down well with employees and supporters alike.

Photo courtesy of Hudson Group who printed and fitted the design

Commercial brief

Branding package for Lochie Golf; a newly developed golf brand focusing on premium golf wear and equipment. The client wanted their branding to exude character rather than using the modern and clean sans-serif typefaces which are common within the industry.

The script mark was developed to hark back to the glory days of the sport in the 1960s and 1970s, where the golfer’s personality were on evidence and you felt more of a personal connection to them, and as a result, a connection to this new brand.

Work for Lochie Golf

A selection of motion & static email designs, as well as internal and external branding and communication guides created for SportPursuit, an online sports retailer based in London.

During my employment I implemented the use of motion graphics in their solus email sends, managed and designed all print based collateral as well as furthering the brand guidelines from a single logo into a cohesive and detailed branding strategy alongside the marketing team.

Work for Sportpursuit

A logo set and product designs created for Samphire Paddleboards, a new stand-up paddleboard company. The client wanted something impactful, dynamic and also an icon that would be recognisable without always having to be viewed alongside the wordmark.

This icon was important due to the branding space available on the paddleboards themselves. We chose to focus the initial range on bold, premium colourways rather than complex patterns to immediately draw your attention to the brand and help them standout in an industry dominated by paddleboards with white as a base colour.

Photos courtesy of Samphire Paddleboards

Work for Samphire Paddleboards

Alongside the marketing team at Vulpine Cycles we developed the brand from a colour scheme and a logo into a fully comprehensive brand. Vulpine Cycles now have detailed brand guidelines including details on image treatment likes and dislikes, logo patterns and a chosen typeface. Examples of how these brand guidelines have been implemented can be seen here in the Sales Deck and solus email creatives.

Work for Vulpine Cycles

When I initially joined the team at Isobaa Merino, they had a logo, a brand colour and a tone of voice, but not much more for the branding. We knew we wanted the brand to be fun, expressive and slightly cheeky, so alongside the marketing team I developed the brand further with a bespoke typeface, illustrative style and image treatment guidelines. These guidelines then shaped everything we created; from emails, merchandise, packaging and icon designs.

Photos courtesy of Isobaa Merino

work for Isobaa Merino

AFTER THE POSITIVE REACTION TO DESIGNS ON THE COBBOLD STAND WINDOWS AT IPSWICH TOWN FC I WAS ASKED TO CREATE THE GRAPHICS FOR THE ‘12 PILLARS OF THE COMMUNITY’ THAT THE CLUB WANTED TO SHOWCASE IN THE LOWER CONCOURSE OF THE SIR ALF RAMSEY STAND.

FANS VOTED TO FIND THE 12 PLAYERS WHO ARE CONSIDERED TO BE THE MOST ICONIC IN THE CLUB’s history. THE CONCEPT WAS TO FEATURE WRAP AROUND GRAPHICS ON THREE SIDES OF EACH OF THE PILLARS, WITH HISTORICAL IMAGERY AND STATS TO REMIND FANS OF ALL AGES WHY THESE PLAYERS ARE SO SPECIAL TO THE CLUB.

Photo COURTESY OF ITFC

COMMERCIAL BRIEF

The guide is a 72 page magazine commissioned by small to medium businesses based in the Three Valleys ski resort in France. The guide is distributed around the resort, to bars, restaurants and chalets where guests to the area can get information on various places, activities and experiences that will help them make the most of their holiday.

I designed the guide from concept, thumbnails and proofs through to printing and delivery, dealing with the editor first-hand to ensure that all parties were highly satisfied with the finished article.

commercial brief

Following on from the work on the Cobbold and Sir Alf Ramsey Stands I worked together with Ipswich Town FC to design the graphics to be fitted on the Sir Bobby Robson Stand.

There were two separate concepts for this stand. The windows would feature historical imagery and quotes of Sir Bobby Robson, one of the greatest ever English managers, and the man who the stand is named after. Then the pillars would feature 11 memorable moments that happened at that end of the stadium, with a focus on the more recent history of the club given that the work elsewhere on the exterior of the stadium is more historical. The pillar designs were later reconfigured to feature on a wall display in the Planet Blue retails store at the stadium.

The key to all of these stadium projects was to create with a consistent image treatment, colour palette and typeface so that everything would flow together when walking around the stadium.

Photos COURTESY OF ITFC

COMMERCIAL BRIEF

During the 2017/18 football season I created a series of programme mock-ups for Ipswich Town as a personal project featuring a ‘Classic Shirts, Current Players’ theme. The idea was to create something visually interesting, appealing and different from the usual design route featuring action photography. In the summer of 2018 I was asked by the club to design and artwork the programme covers for the 2018/19 season.

This contract was extended for the 2019/20 season, where the cover illustrations featured clipped images of the players, digitally enhanced and then laid over the players names, numbers and position in a custom tweaked typeface.

Commercial brief